Is the Beachbody Coach Opportunity a legitimate business undertaking? If you’re like me, you’ve seen their products such as P90X, Power 90, Insanity, Slim In Six, ChaLENE Extreme, 10 Minute Trainer, or others advertised on the late night infomercials. Or maybe you’re already a customer of one of these products and have come to love and trust them.
Product Partners LLC, the parent company of Beachbody, currently invests close to $100 million a year in advertising on tv infomercials to advertise their products. They have been advertising on infomercials for over 10 years. But in March 2007 they started a network marketing model of representatives who are called coaches.
The coaches are not fitness coaches per se, in that they’re not registered fitness trainers. But they are people who already use the Beachbody products and who promote both the products and the network marketing opportunity. Independent coaches can advertise or promote the products and the business opportunity in a number of methods. They can pass out flyers, set up booths at job fairs, health fairs, and other kinds of fairs. They can invite people to house meetings. And they can contact family & friends and tell about the products and business opportunity.
The coaches are meant to be a product of the product, and so the testimony of their physical transformation through the use of the products for many of them is their biggest method of advertising. So when family, friends, co-workers, neighbors and other people who know them can see the visible change evidenced through weight loss, muscle gain and a higher level of fitness, then it will cause them to ask how they lost the weight for example.
When you start as a a beachbody coach, there is a startup fee of $39.95 which provides you with a business training kit and also provides you with a replicated beachbody coach website which has a storefront for the products and also to sign up people in the business opportunity. After the first month there is a $14.95 monthly cost for the website. This is where most coaches send people to who want to sign up as a coach.
The trouble is that 97% of the coaches have the same replicated website, and therefore they all look the same. Some of the more advanced coaches have a customized front end website or a blog that links to the company website. Some people have either hired a programmer to embed customized links to the coach signup and corporate store site. Or those who know how have done it themself – but this takes up important time which could be better used to market the products and to sponsor more coaches.
These have been the traditional methods used for networking and promotion in MLM companies for the past 50 or more years. And many MLM or network marketing companies continue to teach their people to build their business through these same old methods. But for most people those techniques only work for so long util they join the NFL club – No Funds Left and No Friends Left. But most people want to earn like a real NFL football player, but if the money doesn’t come in then they are out of the game. And the sad reality is that around 95 percent of network marketers earn an average of about 30 to 50 dollars a week. This statistic is common in just about every network marketing company – it’s just an industry statistic that can’t seem to be avoided.
But there is hope of a better way of building your MLM business using the Attraction Marketing blueprint that was developed by Mike Dillard in the book that he wrote called Magnetic Sponsoring. And this has become the blueprint for the internet marketing industry.
Since its inception, the fitness industry has evolved almost out of all recognition. Whereas, 50, 40 or even 20 years ago, the emphasis was on natural movements that replicated the physical challenges that most of us faced on a daily basis, many fitness industry experts now place a lot of focus on exercise technology. ItÃ¢â‚¬â„¢s true – while personal trainers are definitely more knowledgeable than ever before and have a greater understanding of exercise science, a great many are guilty of Ã¢â‚¬Å“throwing the baby out with the bath waterÃ¢â‚¬Â and are all too quick to dismiss the training methods of bygone years and label them as out of date and obsolete.
Common methods for training include periodization, intervals, hard easy, long slow distance, and in recent years Tabata intervals. The periodization method is very common and was accredited to Tudor Bompa and consists of blocks of time, generally 4–12 weeks each. The blocks are called preparation, base, build, and race. The goal of a structured training program with periodization is to bring the athlete into peak fitness at the time of a big race or event. Preparation as the name suggests lays the groundwork for heavier work to follow. For a runner contemplating a competitive marathon the preparation phase might consist of easier runs of 1–4 miles 3-4 times per week and including 2–3 days of core strengthening. In the base phase the athlete now works on building cardiovascular endurance by having several long runs staying in heart rate zone 1-2 every week and each week adding slightly more mileage (using 10% rule for safely increasing the mileage). Core strengthening is continued in the base period. Once the base phase is complete and the athlete has sufficient endurance, the build period is needed to give the athlete the ability to hold a faster pace for the race duration. The build phase is where duration of runs is traded for intensity or heart rate zones 3-5. An easy method to obtain intensity is Interval training and interval training starts to happen in the build phase. Through interval training during the build phase the athlete can achieve higher Lactate Threshold and in some athletes VO2 max is increased. Because interval training is demanding on the body, a professional coach should be consulted. In the very least the athlete should do a warm up and active stretching before the interval session and static stretch or yoga after hard interval sessions. It is also advisable to have days of rest or easy workouts the day after interval sessions. Finally the race phase of the periodization approach is where the duration of the workouts decreases but intense workouts remain so as to keep the high lactate threshold that was gained in the build phase. In Ironman training, the race phase is where a long “taper” occurs of up to 4 weeks for highly trained Ironman racers. A final phase is designated transition and is a period of time, where the body is allowed to recover from the hard race effort and some maintenance endurance training is performed so the high fitness level attained in the previous periods will not be lost.